Spectrum

Advertising, Development, HTML5 Ads, Video Editing, Wordpress

At MMG, we worked as a support team for Time Warner Cable, creating static and HTML5 ads. After TWC was acquired by Spectrum, we stayed on with them and expanded our work, adding video ads and building out an admin system for creating native ads.

HTML5 Ads

One of the primary responsibilities we had with Spectrum was creating HTML5 ads for online use. We would build out ads for all their ad campaigns and promotions.

Video Ads

As time went on, we even started creating video ads for Spectrum. Below are examples we made for their moving campaign. All of these videos were shot and edited in our studio.

Native Ad Admin

In order to help their push into native advertising, we built an admin on top of WordPress so they could upload images to test how they would look on different platforms. When adding a campaign, they can choose which platforms it will be on, and then they can make different ads in that campaign, each with multiple photos. Throughout the entire experience, the users will never actually use the WordPress UI.